His talk here at UL had two parts: first, the talk shared unpublished results of an Idea Movement study where 50 000 mobile service ideas were collected from people of all age groups in
Two interesting topics, handled by a good (as well as very funny) speaker! One of the interesting observations from the Idea Movement project, that at least I appreciated, was that it seems like innovation achieved through interaction with the actual users on a large (huge) scale isn't technology driven but rather "idea-driven", as 95% of the ideas they received were quite possible to achieve with current technology. As Pekka put it: "the ideas that came out were framed in current technology."
Brian Fitzgerald organized the talk. He has known Pekka for many years, but his cluster project 3 group also have current connections to VTT and Pekka, since one of the research fellows, Minna Pikkarainen, is from there.
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